Business Spotlight

Gallery on the Main

Gallery on the Main

They say a picture is worth a thousand words. The proprietors of Gallery on the Main in downtown Fort Atkinson would agree. They are in the business of framing those pictures, and helping clients showcase their most prized possessions. Whether it’s a child’s preschool painting, a collection of hard-fought medals, or an original masterpiece passed down through the generations, the Danielson Family wants to help you preserve and highlight your treasures.  

For the last 20 years, Susan Danielson’s eye for design was what attracted a loyal clientele. Helping customers pick just the right color mats and style of frame from the myriad of choices was her gift. Susan recently decided to retire but is still consulting on special projects. Susan passed on her passion to her equally talented and devoted daughter-in-law, Heather Danielson, ensuring the future of this Main Street business for years to come.

Heather has a degree in graphic design and is working to grow the business through social media and a stronger online presence. Sharing some of her latest projects on Facebook has sparked the interest of prospective customers and inspired others to try some creative framing techniques. Gallery on the Main also linked up with Fort Community Credit Union’s Buzz Points program to further reward their customers for shopping locally.   

Take a look at your walls and see if they need a facelift. Then go see Heather at 211 S. Main Street, get inspired by her eclectic product line, and go home with a picture or two that tells YOUR story. Hours: Tuesday/Wednesday/Friday: 10AM-5:30PM, Thursday: 10AM-7PM, Saturday: 10AM-4PM. Closed Sunday & Monday.

Wisconsin Indoor Advertising

Wisconsin Indoor Advertising

How much would you pay to have someone stand in line to read your ad and learn about your company’s products and services? If you are a client of Wisconsin Indoor Advertising, you already know that the costs are minimal, compared to the return. Just picture busy restaurants, fitness facilities, or any high-traffic  venues where restroom facilities are as important as the business specialty. That is where you’ll find Wisconsin Indoor’s products: advertising signage discreetly placed behind the stall door in the women’s restrooms and at eye level in the men’s.

Restroom advertising may seem a little unorthodox, but that is one of the reasons it works; it is a bit unexpected and therefore, captures the attention of its intended audience more quickly than traditional marketing methods. Indoor ads can’t be turned off, ignored, or avoided. There is no remote control. The audience sees the ad for 30 seconds up to two minutes without interruption, and ad messages can be interchanged easily and frequently, allowing the advertiser maximum exposure. Just as with traditional promotions, clients can choose venues that target specific ages, genders, zip codes and hobbies or interests.

Several area businesses have already caught on, realizing that their ads are likely to be seen not once, but on many occasions in a short time period. In fact, repetition in a bar setting can be as high as four visits by the same person in one night. And, because the advertising medium requires undivided attention, message recall is significantly higher. Says one advertiser, “Restroom marketing is powerful because the message is delivered to the target audience when they are alone, and have time to concentrate on the ad, and are generally thankful for something to read.”

So, if you’re looking for a new way to reach your clients, or perhaps attract a new audience, give some thought to Wisconsin Indoor Advertising. Proprietors Luke Steffen and Stephen Windham can be reached Monday through Friday at 920-691-2365, or at info@winsconsindooradvertising.com

Nasco Celebrates 75th Anniversary

Nasco Celebrates 75th Anniversary

One of the businesses in Fort Atkinson that anchors manufacturing, retail, and the tourism industry is a company celebrating its 75th anniversary this year. Now known as Nasco, The National Agricultural Supply Company was founded in 1941 when a Fort Atkinson vocational agricultural instructor began to notice a growing demand for the teaching aids he’d created for his classroom. Those products were some of the 900 items featured in the very first Nasco catalog, which included a range of teaching aids and farm supplies. Today, the company publishes 34 catalogs and offers over 96,000 products. Its outlet stores are frequent stops for bus tours on their way to The Fireside, and a favorite shopping destination for locals.

A recipient of the Fort Atkinson Chamber’s Economic Contribution Award in 2011, Nasco has always been a strong community steward and a major local employer. They have lent their support for projects at Fort HealthCare, the Hoard Museum, and the Dwight Foster Library, as well as several other non-profit organizations. The company’s commitment to innovation has resulted in cutting edge educational products and solutions, along with the creation of additional jobs. Over the years, Nasco has acquired eight companies and operates facilities in California, New York, Indiana, Colorado, Minnesota and Ontario. 

A true friend to educators, Nasco recently welcomed over 300 teachers, some from as far away as New York, to its annual teacher celebration at the Fort Atkinson High School. This event is an opportunity for the company to showcase its diverse offerings with professional development workshops, product demonstrations, and a little fun thrown in. In two weeks, Nasco will welcome all the new teachers in Fort Atkinson with a complimentary breakfast at the Hoard Museum, and all will leave with gift bags of donations from area businesses. We congratulate Nasco on 75 years of business and look forward to their continued success in the Fort Atkinson area!

DarkHorse Design & Music

DarkHorse Design & Music

DarkHorse Design is a graphic design company that first opened in the fall of 2014 at 229 South Main Street in Fort Atkinson. They specialize in logo design, branding, marketing and promotional materials. Their services include banners of all types and sizes, signs, vehicle lettering, business cards, postcards, brochures and model building/3D creation. They can put your design on practically anything! Since their opening, many acquaintances and partnerships have been formed and for that they are very grateful.

It is through these relationships that the owners Julius and Corinna Bindrim got to know Fort Atkinson better. Through the many people they have met, a general consensus was formed; Fort Atkinson is rich with musicians! Musicians who are seeking a local venue to share experiences, explore new equipment and simply buy a set of strings for their guitar. Learning of this local need, Julius and Corinna decided to expand upon their services to include music to the mix of their offerings. Thus, the revision to their logo and DarkHorse Design & Music was born!

DarkHorse has been involved with the music industry for many years, playing and recording in a string of bands from Milwaukee to Chicago, at many festivals, weddings, company parties and with the family around a campfire. This coupled with many years of music store management, the couple has the knowledge necessary to assist with retail sales. They have designed items for several well-known companies including Fender and Dean Guitars (DBZ and Dean Zelinski Private Label Guitars) and Goldbug exclusive boutique guitars.

DarkHorse offers instrument repair and set-up services on guitars, basses, mandolins, banjos, and ukuleles’. They are expanding their line with amps, keyboards, accessories, violins, live sound reinforcement, recording and percussion.

If there’s an instrument you are looking for or would like additional information about it, they’re here to help. DarkHorse provides guitar rentals at very reasonable rates to students of any age. They take trade-ins and consignment items. Need to layaway to afford that extra special item? They do that. If you’ve got a guitar that needs new strings, they’re able to do that too. 

Stop by and enjoy live entertainment this Friday 7/29 and Saturday 7/30 at 12pm, 2pm and 4pm. But we really hope you’ll come to see them any time! Store hours are Tuesday and Thursday 10am-6pm, Wednesday 10am-8pm, Friday 10am-5pm and Saturday 12pm-4pm, closed Sunday and Monday. For more information, call (608) 728-2110 or visit www.darkhorsedesigncompany.com.