Bait Box Hosts Grand Re-Opening

    Bait Box on the Rock Hosts Grand Re-Opening
    A business that has long served fishing and water recreationalists along the Rock River has relocated and is hosting an open house August 12, as part of its grand reopening in its new location.
    Bait Box on the Rock, formerly known as Rock River Bait Box, relocated from Rock River Road on the east side of town to 1240 Riverside Drive on the west side formerly the L&L Auto location. Owner Brian Huser moved the business after Jefferson County acquired his property earlier this year. Fisherman and boaters have come to rely on Huser not only for a quality selection of bait, but also for his knowledge and selection of fishing gear, much of which will be discounted during the open house. The business has an in-house custom rod builder who also does rod and reel repair. For anything not in stock, special orders are accepted. Huser also rents kayaks and gear for those who don’t have their own. Staff is comprised of seasoned fisherman from the Fort Atkinson area, who have grown up fishing the Rock River and Lake Koshkonong waters.
    The community is invited to attend the open house on Friday, August 12, at 1240 Riverside Drive, between 11:00 am – 4:00 pm. Celebrity chef Shotgun Schafer from the Larry Smith show will be grilling, and professional fisherman Dale Halgeson will be conducting seminars. Shoppers in store can save 10-25% during the event. Giveaways and raffles are scheduled hourly, and a DJ will be playing music all day. The Fort Atkinson Area Chamber will be hosting a Business After Hours at the same location that evening from 5:00 pm – 7:00 pm. Area member businesses and their guests are invited to attend.
    Bait Box on the Rock is located at 1240 Riverside Drive in Fort Atkinson. Visit their website at www.rockbaitbox.com or via Facebook @Rockbait4less. Inquiries can be made by calling 920-691-2602.