Fort Chamber to Host Lemonade Day

    February 07, 2019
    Lemonade Day is Coming to Fort Atkinson
    Lemonade Day is Coming to Fort Atkinson
    The City of Fort Atkinson is joining 76 other cities across the globe to implement National Lemonade Day, Saturday, May 4.  Lemonade Day is a free, fun, experiential learning program that teaches kids how to start, own and operate their very own business through a familiar model - a lemonade stand. Since 2007, Lemonade Day has grown from 2700 kids in one city to 1 million kids in to 23 states and 3 countries. This year, Fort Atkinson kids will get to join in on the fun.
    The first year is a pilot program in partnership between the Fort Atkinson Area Chamber of Commerce, Fort Community Credit Union, and BASE (Badgerland Afterschool Enrichment Program). All students throughout the community are welcome to participate, including parochial and home school students.
    Each child that registers receives a free backpack with an Entrepreneur Workbook that teaches them the valuable lessons of Lemonade Day - including how to set a goal, make a plan, work the plan and achieve their dreams. Students work with their mentors to create a budget, research potential site locations, brand their stand, and apply for a start-up loan. Once a youth pays their investor back, they keep all of the money they earn and are encouraged to spend some, save some, and share some of their profit. The curriculum, activities, services, products and resources of Lemonade Day are made possible by the generous donations of individuals, businesses and community organizations. The program’s licensing fee for 2019 is sponsored by Fort Community Credit Union.
    Chamber Director Carrie Chisholm proposed bringing the program to Fort Atkinson after visiting a chamber in Galveston, Texas, where Lemonade Day is the largest community project they manage. “They literally paint the town yellow!,” she exclaimed. “Everyone gets involved. It’s a very hands-on way for students to understand the steps to building a business. And each lemonade stand is as unique as its business owner.”
    The Fort Atkinson Chamber Board of Directors approved the program based on its fit with the chamber’s focus on workforce development and economic development. “Wouldn’t it be great if these students had such a positive experience that they decided to one day start a business in Fort Atkinson?,” Chisholm asked. “That’s what we’re trying to do with Lemonade Day: ignite their  entrepreneurial spirit.” In addition, Chisholm states that a program like Lemonade Day makes classroom academics more relevant and promotes active authorship of their own lives.
    Educationally, the program is one of a select list that hits on all aspects of the 40 Developmental Assets, a set of research-based experiences and qualities that influence young people’s development, helping them become caring, responsible and productive adults. The financial literacy components of the program also align with Common Core standards.
    Anyone and everyone can be involved in Lemonade Day. Young entrepreneurs with lemonade stands need mentors, investors, business partners, great locations, and customers. Sponsors and volunteers are also needed to make Lemonade Day a success.
    Participant registration is now open, with backpack pick-up scheduled for March 8. Parents are welcome to register more than one child who can team up to create a stand. The sooner students register, the more time they have to be mentored. To register, visit www.lemonadeday.org/fort-atkinson. Additional information is available at the Fort Atkinson Chamber of Commerce, BASE sites, and area financial institutions: FCCU, PremierBank, Johnson Bank, and Badger Bank.
    Carrie Chisholm, Executive Director
    (920) 563-3210